Skills & Activities


  • Analyze client’s opportunities and challenges in each country
  • Analyze all communication opportunities and reach targets most effectively
  • Media Planning on all media maintaining consistency with the client’s strategy
  • Optimize media investments both qualitatively and quantitatively


  • Brief Elaboration
  • Distribution model analysis
  • Competitor analysis
  • Positioning analysis
  • Media ranking according to the given target
  • Description of selected media: tv, radio, ooh, web, print (newspaper, magazine, b2b)
  • Media campaign above and below the line
  • Constant monitoring of media landscape
  • Access to the best analysis/research tools
  • Media Strategy
  • Media Planning
  • Pre-evaluation
  • Media Plan evaluation with exclusive Absolute Media software
  • Media buying
  • Calendar
  • Report and monitoring
  • Post-evaluation